One of the songs that has stuck with us from Malta’s Eurovision national selection is Aidan’s Ritmu. We made no secret of our love for the track and Aidan did not disappoint when delivering it live at the February selection. The handsome Maltese pop talent now returns with the official video for Ritmu and it is as highly-charged and commanding as we had hoped.
Directed by Gary Bugeja, Ritmu sees Aidan deliver a Western themed extravaganza with cowboy hats, stunning denim-clad backing dancers, straw bales, and white horses. The video celebrates the sexiness of the original song thanks to some seductive encounters between Aidan and the male and female dancers – helping it further sizzle and shine.
Ritmu made it to second place at the Malta Eurovision Song Contest 2022 but went on to find further success on the national airplay charts and as a trending hit on numerous digital platforms. Bravo Aidan!
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